NJOY: The E-Cigarette That Aims To Snuff Out Smoking
From device to packaging, e-cigarettes are designed to look exactly like a traditional cigarette but without the harsh flavor or burning sensation when inhaled. This would seem to produce a greater likelihood of second use, third use, and so forth, setting the user on a faster path to addiction and guaranteeing sales for years. Flavoring the “e-juice” with cherry, peach and menthol creates direct appeal to children and adolescents. Clever advertising by the tobacco industry makes e-cigarettes the perfect bridge to other addictive substances including conventional cigarettes.
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Cigarette maker Lorillard’s 2Q profit up 10 pct on higher pricing, e-cig sales, lower costs
Thats why the former Surgeon General, Dr. Richard Carmona, is a member of our board. He fully understands, and believes in the harm reduction potential of e cigarettes. Like the other members of our board and executive team, he recognizes that the cigarette itself isnt the main problem, but the format of a combustion cigarette. MEB: That explains the rationale behind the electronic cigarette category as a whole, but how is NJOY different and preferable? AB: Most electronic cigarettes on the market cant deliver on this promise.
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After spending years fighting to get these chemicals out of indoor environments and away from children, the United States seems poised to reintroduce them through the unregulated sale and use of electronic cigarettes. While they might offer a way for nicotine addicts to get their fix (and some researchers note that e-cigs themselves could be addictive), its not necessarily a safe way for them or anyone else. The FDA has no regulatory framework in place for handling them. Initially, it attempted to label them as unapproved drug/device combination products , arguing for a ban on imports from China in 2008. The decision was fought in court, allowing for the legal sale of electronic cigarettes, but the FDA still couldnt regulate them.
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Electronic Cigarettes: More Dangerous Than the Industry Wants You to Think?
Lorillards other full-price brands, Kent and True, saw volumes decline 13 percent and 12 percent, respectively. Volumes of value-priced Old Gold and Maverick fell 9 percent and 4 percent, respectively. As part of the industry wide push to diversify beyond the traditional cigarette business, Lorillard acquired e-cigarette maker Blu Ecigs in April 2012.
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