E-Cigarettes Gaining Popularity in Boston
Research released in late June by Italys University of Catania lends support to those claims. The study found that 13 percent of participants who used high-dose e-cigarettes quit smoking. Seventy percent of those who quit smoking eventually gave up e-cigarettes, too. As evidenced in this study, when people switch to electronic cigarettes, it absolutely makes it easier to quit nicotine use completely, said Michael Siegel, a professor at Boston University School of Public Health who studies e-cigarettes. Its not as simple as saying people are substituting one addiction for another. In fact, Siegel said the quit-rate for e-cigarettes is comparable to rates in other nicotine-replacement therapy studies. But others maintain that its not yet known how harmful vaping could be.
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Probably. But with a big investment from Big Tobacco (warning: conspiracy theoryahead) what if e-cigs are just a passing fad and now you have all these people who never smoked beforeaddictedto nicotine? What are they going to do? Buy your cigarettes, of course.
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E-cigarette maker targets Colorado
Reynolds entering the marketplace, some predict advertising on TV, radio and billboards is not far behind. By around August, we should start seeing significant TV advertising, as well as online, said Colorado-based marketing executive Brent Green. In addition, he said, there will be live sampling at nightclubs and festivals where people gather. Green, a critic of e-cigarettes, highlighted the dangers of romanticizing e-cigarettes. For example, recently, actor Leonardo DiCaprio was seen vaping in public. You show celebrities, you show cool adults using the product kids always aspire to act and react like adults. They want to be grown up, said Green.
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